Sapporo CapLinks

Sapporo beer started in 1876 in Sapporo City, Japan. Sapporo, now the largest city in the Northern part of Japan, was a frontier town. It was up to Seibei Nakagawa, the first German-trained Japanese “Braumeister” (brewmaster), to make high quality domestic lager, using some of the locally produced beer ingredients and authentic brewing process, in this big-city-to-be. The beer quickly became a success and was consumed throughout the nation. The iconic star, initially a symbol of the pioneers in the area of Sapporo, was chosen to represent the pioneering spirit behind the SAPPORO brand.