Day of the Dead is a Mexican holiday celebrated throughout Mexico and around the world in other cultures. The holiday focuses on gatherings of family and friends to pray for and remember friends and family members who have died. The celebration takes place on November 1 and 2, in connection with the Catholic holidays of All Saints’ Day and All Souls’ Day. Traditions connected with the holiday include building private altars honoring the deceased using sugar skulls, marigolds, and the favorite foods and beverages of the departed and visiting graves with these as gifts.
For 3000 Years the Aztecs honored the unique character of the deceased individuals in annual celebration. Now Day of the Dead Craft beer is produced to celebrate those traditions with extreme care given to its individual flavors and packaging. Day of the Dead artwork has gained a large following so artists well known in this arena hand painted the original works of art used for the labels and packaging of the brand. The liquid was developed by the brewery management team and fine-tuned by the head brewmaster at Cerveceria Mexicana, the brewery that owns and produces this quality beer.