Petey, the spunky American Staffordshire Terrier of Little Rascals fame, is the basis for the fictional pup whose mug graces every Lagunitas bottle cap. It was hoped that the loyalty of man’s best friend would resonate with customers and translate to loyalty to the brand. Looks like the strategy is working pretty well!
The Lagunitas Brewing Company is a brewery founded in 1993 in Lagunitas, California, USA. The brewery is known for iconoclastic interpretations of traditional beer styles, and irreverent descriptive text and stories on its packaging.